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Digital Marketing Marketing Strategy

Selling on Social Media and Search

Social media is such an important channel to reach customers these days. If you’re a marketer, think of social media as a new avenue to reach and sell to your target audience. The concept of social commerce is gaining more traction than ever after the pandemic started since it drove more people to go online and shop for all kinds of things.

Facebook Marketplace, Instagram Checkout, Google Shopping (although it’s more of an ad platform) down to Messaging Communities, allows shoppers to browse a variety of products that suit their current needs.

Let’s talk about each of them.

Facebook Marketplace

Facebook Marketplace allows users to browse, buy, and/or sell items and collectibles around your area. The sellers set the price and buyers are open to talk to each other to close the sale. The posts appear in real-time and are easily accessible from the news feed. It operates a lot like a classified ads page that allows you to message a seller directly.

Instagram Checkout

Instagram Checkout is an integrated platform that lets users buy products in-app. Here, customers can just tap to view a product from a post and go directly to the checkout process. It’s a seamless integration to the in-app experience. With this, users can just buy quickly and go back to exploring curated content easily.

Google Shopping Feed

Formerly known as Product Listing Ads, Google Shopping Feed lets customers search, view, and compare products on the browser. Listings can appear in the main search engine results page or under the shopping tab when a customer uses Google to search for a product.

To make full use of Google Shopping, retailers will need to use two platforms: Google

AdWords and Google Merchant Center. To get started, you will need to create a Google AdWords account to run the ads, then set up a Google Merchant Center account to set up the feed and add your products.

Messaging Communities

Since the pandemic started, messaging communities have paved the way for more sellers and buyers to reach each other. One example is Viber and WhatsApp. These are open channels that let a large group of people participate in a group chat experience. You will see various groups form around certain product categories or brands.  It is a solid channel to reach a  captive audience with the intent to purchase.

Groups

Another way to exchange goods and services is through Facebook Groups. This platform was intended for people to organize around a specific topic for discussion, but some groups have been created to buy and sell products in a particular niche. Groups bring people together around a certain topic (for example, travel), and sellers within those groups can drive others toward another selling platform such as a Shopify store.

Looking to explore these channels for your online business? Miros Digital can get you started. We have a team of highly dedicated and experienced marketing professionals that can help you achieve your revenue goals. Don’t hesitate to contact us!

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