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Digital Marketing Ecommerce Ecommerce Marketing

How to Win in E-commerce

Now more than ever, it’s crucial that you take your e-commerce game to the next level. Doing so will set you apart from your competitors and ensure your revenue for years to come.

In 2019, e-commerce accounted for more than 10% of all retail sales. This was equivalent to approximately $343 billion in sales. According to Statista, e-commerce will generate more than $476 billion in sales by 2024. The numbers make it clear– e-commerce is on the rise and will be a force in business for the foreseeable future.

As an e-commerce store owner or manager, you’re constantly looking for ways to grow your business. So, how can you set up your online store for success?

Here are some of the tools that you can look into as well as strategies that you can use to boost your e-commerce business.

Paid Ads

  • Facebook Ads Manager

Facebook Ads Manager is your all-in-one tool for managing your digital ad campaign. With it, you can create ads and run them on Facebook, Messenger, and even Instagram. Facebook Ads Manager also enables you to manage multiple ad campaigns at once and measure their performance through in-depth, up-to-date metrics.

  • Google Ads Keyword Planner

Google Ads Keyword Planner helps you research the best keywords for your Google ad campaigns. You can use this free tool to get new keywords, see the number of searches that keywords get each month, and determine the average cost for your ad.

You can get actionable insight into what your customers are searching for and then use this information to get more leads, drive traffic to your e-commerce site, and increase sales.

Measurement

Google Analytics

Google Analytics is an ideal tool for tracking the activity of visitors to your website. Google Analytics allows you to analyze what visitors do on your e-commerce site, which pages they visited, what they clicked on, how much time they spent on your site, and so much more. Google Analytics is a tool that provides valuable insight into your customers’ behavior, which helps you improve the overall performance of your website.

Email Marketing

  • Klaviyo

Klaviyo is an email marketing tool that allows you to engage your audience by sending them newsletters, email promotions, and special deals—and that’s just the tip of the iceberg.

It is a tool specifically designed for e-commerce. Integrations make it easier for you to run your business, manage orders, create sign-up or pop-up forms, and track revenue.

You can also send trigger messages such as welcome emails, cart abandonment emails, and post-purchase emails to capture customers who have an intent to purchase but have not completed the steps required for conversion. This strategy helps you increase your conversion– sometimes customers just need a gentle push toward making the purchase.

  • Mailchimp

MailChimp is an email marketing tool that has proved itself time and again. They’ve been in the e-mail marketing space since 2001 and have been focusing on a multitude of integrations for e-commerce since. Their tools have made designing and launching email campaigns much easier. Besides, automation can streamline your marketing efforts and help you save time by setting up tasks to automatically run. Other features are helpful for e-commerce too, such as geo-targeting, inbox preview and testing All of this helps you optimize your efforts to increase the chances of success.

Content Marketing

  • Buffer

Buffer helps you create, schedule, and post attention-grabbing content to all your social media channels. As you can imagine, maintaining an active social media account can be time-consuming. Using Buffer will help you continue a high-level of activity in social media and effectively showcase your unique brand. In time, this set of tactics will engage with your audience and eventually grow your customer base.

Buffer also has analytics tools that help you monitor content performance to make improvements whenever and wherever necessary.

Use a tool like Buffer to schedule multiple social media posts at once. That way, you no longer have to worry about what you have to post on Facebook, Instagram, or Twitter for the next few weeks or months. You can focus on managing your e-commerce business.

  • Canva

Canva is a design platform that allows you to create high-quality visual content, including:

• Images for social media posts

• Graphics for landing pages

• Graphics for ads

• Logos for your e-commerce business

The great thing about Canva is that it has a ton of templates readily available, so you don’t have to start from scratch. You can use these templates as inspirations and create stunning designs for your business.

Some visual content tips:

Take your ads to the next level by using Canva to design eye-catching images for your ads. The trick is to use bright colors and avoid using the colors of Facebook (blue and white). When possible, incorporate images of people on your ads to humanize your content and allow your customers to relate to it. Research shows that seeing smiling people on an ad sparks a positive response among customers and makes them want to buy the product.

Applying these tools and strategies to your business

When it comes to e-commerce marketing, it’s important to know what tools are available and how you can bring them together to grow your business. Using the tools we mentioned will allow you to personalize your messages through email marketing and create engaging visuals through content creation tools.

Takeaway

If you manage an e-commerce site, your entire business is online, and you don’t get to interact with your audience face to face. You engage with your audience mainly through your site and your social media channels. This makes content marketing a vital part of your overall marketing strategy.

Want to elevate your e-commerce marketing but don’t know where to start? Miros Digital can help you. Send us a message today!

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