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Audience First Digital Marketing Ecommerce Marketing Strategy

Converting Customers

This is the last of three blogs in our Funnel series.  Here, we will be talking about the conversion stage at the bottom of the marketing funnel. 

After building awareness for your brand and informing the audience about why they should buy your product, you’re ready to start converting prospects and turn them into real customers. This is called the “bottom of the funnel” (BOF) stage. 

At this stage, your audience is already on the verge of buying your product or service. Below are some techniques you can use for your business to seal the deal.

Ways you can convert customers at the bottom of the funnel

  1. Create content for common keywords that customers use to search. Just because a customer is almost at the end of their purchase journey doesn’t necessarily mean they’re going to buy from you. There are other players out there too who are fighting for the customer’s business. After extensive research, chances are they’re also now deciding which product or service to avail, yours or the competitor’s. 

Give them a little nudge in your direction by creating content that includes the common keywords they might be using to search for your product related to:

  • Sale
  • Discount
  • Reviews
  • Buy
  1. Use Social Proof. Let’s borrow a page from psychology and make use of Robert Cialdini’s concept of Social Proof. In his book “Influence – the Psychology of Persuasion” he talks about the principle of social proof, which is the common inclination to look at other people to guide their own behavior. 

Now, this is especially important for online sales because a customer is not able to touch or see the product for themselves. Naturally, a brand or service will play up what’s great about what they’re selling which is why most customers generally do not trust brands. Because of this, people will turn to other customers to see what their experience is like. 

Content-wise, you can provide social proof in the form of testimonials or reviews posted or shared by real customers. These reviews are something you can re-share on your social media pages. With the proper permissions of course! 

  1. Ask for the sale. Once you know that your customers are ready to buy, nudge them toward the purchase. Sometimes it’s as simple as making the ask. Make sure you have a strong call-to-action (CTA). A call to action is simply provoking the customer to take an action related to: “buy this product now.”
  1. Set up an offer. Just like what you’ve done in the middle of the funnel, you can continue to set up a convincing offer to help the customer convert. Study what your competitors are offering and try to see how you can make your deal even sweeter.
  1. Send reminder emails. If customers made an attempt to buy but didn’t go through with the purchase, you can use a remarketing tactic like sending emails to those who have abandoned their carts. 

It’s possible they just needed some time to think about it. Don’t let them forget you and re-open that communication line by sending them a friendly email reminder. 

Ultimately, consistency and messaging are crucial to winning customers. It helps to use a framework such as the marketing funnel to organize your efforts and communicate the right information to the customer in the stage they are in.

With the right data, insights, and digital tools to learn about your audience, you can create successful campaigns to help your business grow. 

Miros Digital

Looking for a partner to help optimize your content and elevate your online business? Get in touch with us today! We have a team of highly dedicated and experienced marketing professionals that can help you create data-driven marketing efforts and achieve your revenue goals.

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Audience First Digital Marketing Marketing Strategy

Nurturing your Customers

This is the second of three blogs in our Funnel series, where we talk about nurturing your customers in the middle of the marketing funnel.

Now that you’ve built some awareness for your brand at the top of the funnel through your awareness campaign, you should have been able to attract some potential customers. Your job now is to move them down to the middle of the funnel, which we mentioned briefly in the previous blog.

In this second part of the funnel series, we’ll be talking about the “middle of the funnel” (or MOF), in more detail, and share some tips and tricks you can use for your own business or brand. 

“The mid-funnel is the area of your sales process where leads have been generated, identified with means of contact, and qualified as worth chasing. The content in the mid-funnel is what bridges the gap between the top-funnel introductions and intrigue and the conversion at the bottom of the funnel.” – Chief Marketer Magazine


The middle of the funnel (or MOF) is the stage right after awareness. Your customers now have an idea of your brand or product but haven’t decided whether or not they want to purchase from you. So now you have to do the work in order to convince them why they should.

Looking at it from the perspective of the consumer, this is the evaluation stage. At this point they are most likely doing their research and weighing out their options, making them the perfect candidates for targeted marketing campaigns. 

From your point of view as a marketer, on the other hand, the middle of the funnel is your conversion stage where you’ll have to find ways to directly convince your potential market why they should choose you over your competitors.

How to nurture customers online

The wonderful thing about the digital age is that there are so many different ways and platforms you can use to reach your potential customers. And with the tools available to you, you can even be more specific about the audience you want to reach so that you can generate higher quality prospects who will be likely to convert. Now that you’ve attracted some prospective customers, let’s talk about how to reel them in further.

Here are 4 quick tips on how you can nurture those customers online:

1. Use retargeting techniques to continue communicating with customers you’ve advertised to.

Retargeting is an online advertising technique that helps you re-market your brand or product to people who have already visited your website or page. 

They may have been interested in your product or service at one point which is what brought them to your site in the first place. Your goal is to capture their attention again. There are many ways you can go about doing this, but here are our three favorite examples:

  • Retarget your audience by specific URL visits – This means serving them relevant content depending on the specific actions taken on your website.
  • Retarget existing customers – At one point, even your existing customers may become unresponsive — it may be because they feel like they’ve already gotten everything they needed from you, or because they forget that you’re there. Whatever the reason, retargeting is a great way to upsell new products or try to convert them to another existing product. And what’s even greater is that you’re already talking to an audience who you know is interested in your product. 
  • Create ads based on how they engage on your page – Another option is to use Facebook’s “Lead Ads” tool. These form-based ads offer your audience lead magnets such as promos or exclusive offers in exchange for their information like an email address or phone number. 

2. Sweeten the deal by developing engaging content and see how potential customers react.

Developing content that specifically seeks to engage the audience and get a reaction from them helps you connect with them. Get a pulse of your audience’s interests by going ahead and introducing engaging content in the form of tips, funny videos, quotes, and maybe even offers to test the waters. From there you can study how they react, engage, and even participate depending on the type of content you publish.

3. Identify hesitations potential customers may have about your product. 

One reason why your potential customers may not have converted yet is that they may have some hesitations about your product or service. Another wonderful thing about marketing online is you can directly connect with your customers, which means you can investigate what hesitations they may have about your product. 

Part of learning about their behaviors involves scrolling through the comments section to find out what they’re saying, and analyzing ad performance to see which messages are performing well, which helps you see what they are connecting with. Doing these things allows you to understand your audience even better to inform your future campaigns.

You can do these yourself, or you can hire a marketing professional to help you sift through the information (FYI – we do this for clients!). Professional marketers will most likely have the tools and technology to do this more efficiently.

4. Continue creating and sharing content that can motivate them to buy.

Knowing what your customer’s pain points are, and listening to what they say can inform your content and make it more relevant. You could even provide them with content that helps them make a decision whether they should buy your product or service.

 Other prime examples of content you can develop to help you market to customers include:

  • Product comparisons
  • A guide to using your product
  • Testimonials from others

Miros Digital

Looking for a partner to help optimize your content and elevate your online business? Get in touch with us today! We have a team of highly dedicated and experienced marketing professionals that can help you create data-driven marketing efforts and achieve your revenue goals.

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Digital Marketing Marketing Strategy

Building Awareness for your Brand or Product

This is the first blog of three blogs in our Funnel series. Today we are talking about the awareness stage at the top of the marketing funnel. 

There has been a rapid shift in the way that people purchase these days, where more and more customers are now shopping online. It’s a great time for e-commerce owners or marketing managers to establish and strengthen their brands online.

As a marketer, your job is to reach prospective customers and bring them down the funnel and to convert them into customers. The first step is to find customers at the “top of the funnel” (or TOF).

What is the marketing funnel?

The marketing funnel represents the milestones of your customer’s journey. This consists of three main parts:

  • Top of the Funnel – The awareness stage 
  • Middle of the Funnel – The consideration stage
  • Bottom of the Funnel – The conversion stage

We’ve created a series of blogs that goes into more detail about each one. 

To effectively influence potential customers, understanding the consumer purchase journey and applying the concept of the marketing funnel are important.

Building your brand

When building a brand for your company or product, you need to get your name out to the people who might benefit from your product or service. The top of the funnel is all about gaining exposure for your brand and reaching out to your audience through awareness campaigns. 

Know your target customers

At this stage, it’s crucial to build quality buyer personas that will help you connect with the right audience. A buyer persona is essentially a profile of your ideal customer. This will help you understand who it is you want to target and create a focus for your marketing efforts. From there, you can start developing an awareness campaign for your brand. 

The key to an effective campaign is knowing your audience. This means analyzing them and gathering insights into their lives: like what their interests are, how they behave, where they are present online, and what their pain points are, to name a few. 

With the tools and technology available to you today, it won’t be hard to gather enough quality information for you to be able to make a data-led inference on what your consumer is like. By doing this, it will help you focus your communication efforts and save you valuable time and effort.

Create content that’s relevant to your audience

With your buyer personas in mind, you can now conceptualize quality content. By this, we mean that with the data and research you’ve gathered, you should be more than equipped to think about the type of content that your consumers are looking for. 

Remember that with the sheer volume of content out there, it’s easy for yours to get drowned out. That’s why it’s important to create ones that have value to your target audience. Because let’s face it, people would naturally consume things that are relevant to them. When creating content, some good questions to ask yourself at this point would be: 

  • What’s in it for them?
  • Why would they find this valuable?
  • How will it help their lives?

Engage with them with no expectation of a sale

This may sound a little counterintuitive but hear us out! Throughout this whole process, something that you need to remember is that customers are more than just sales numbers, they’re human beings. And because of this, it is important to be able to establish an authentic, human connection first, before asking for the sale. 

In fact, research shows that a brand’s authenticity matters to customers when deciding which brands they will consume and support. By practicing this, not only will you gain the trust of your audience, but this could also potentially lead them to become loyal to your brand.

Introduce an offer and see how they react

Once you’ve gotten the basic requirements of marketing down– knowing your audience, creating content they value, and engaging them– continue providing them information about your brand and product. This will help them deepen their understanding of what you offer. Some things to include are:

  • What features do your products have?
  • How do those features translate into benefits for your audience?
  • How does your product differ from competitors?

Since we’re still in the awareness stage at this point, your job is to educate your customers about what you offer and make your brand memorable so they can build an affinity with it.

Use this as an opportunity to study their behavior. While you have data and research available to support and focus your efforts, first-hand data through your own content is invaluable. 

From there, you can continue to refine your messaging and learn more about what captures your audience’s interest.

Summary

It is crucial to optimize your marketing efforts starting from this stage in the consumer’s purchase journey. Your priority as a business or brand owner here would be to establish your brand first, then convert customers in later stages through conversion efforts such as retargeting. We’ll cover conversion topics in the latter part of this series.

Streamlining your efforts and talking to the right audience can help cut down on costs, and it can potentially improve your conversion and retention rates too. 

Miros Digital

Looking for a partner to help optimize your content and elevate your online business? Get in touch with us today! We have a team of highly dedicated and experienced marketing professionals that can help you create data-driven marketing efforts and achieve your revenue goals.

Categories
Digital Marketing Marketing Strategy

Create Digital Ads That Work

Advertising is an integral part of any marketing campaign. It gets your name or your message out there. It puts you at the top of the consumer’s mind. Most importantly, it creates a need for your product.

But what makes an ad effective? For starters, a good ad is written and designed to relate and connect with its target audience. It should speak to people on an emotional level. It could be insightful, entertaining, and it tells a story.

This is because you want the ad to get your target audience’s attention, tug on their heartstrings, and only then will the message do its job of strongly persuading your consumer to consider what you’re offering. As with all things that involve persuasive communication, this is all easier said than done.

There are many ways to develop a strong ad, however, you may want to follow best practices to create a good one.

Here are some elements that make up a strong and effective digital ad:

●  The high production value in visuals

●  An effective and witty headline

●  Well-written message

●  Calls the audience to take an action

Best practices for ads on Facebook

Facebook is one of the biggest platforms for e-commerce advertising. However, like any other platform, ads are required to follow certain formatting guidelines. It is still possible to be creative even though ads are bound by their formats.

Here’s how you can maximize the effectiveness of your ad:

Use vertical videos

A key to getting your message noticed is for your ad to cover more of your target audiences’ screen. Most people hold their phones vertically, so your ads should follow this orientation– it’s simply following the common user behavior.

Limit text on images

Instead of placing a ton of text on the image, you can utilize other areas of an ad to communicate your message with text.

On Facebook, you can insert text as caption, headline, and description. These elements should work together to bring out the best story about your brand or product that you can tell your consumers.

Now there will be times when you need to insert text on your image. Keep in mind that the unit should contain less than 20% text, or else it might not pass review and delay your ad from getting published.

Also, keep in mind that if you are planning to include text in the caption or description instead, ad platforms have certain length requirements (typically in characters). Make sure you look at the most requirements published by Facebook, Google, and Twitter on their platforms. These rules change constantly so checking them first before diving into the process of creating an ad could potentially save you time and effort on revisions.

Use video

Ads that have a motion element, such as video, stand out more than static ones. Try animating your elements, change your background colors, add transition effects— all of these will make your ad seem more interesting and drive the message of your ad better.

Don’t forget to use calls-to-action

The CTA is an important element for any ad that wants to drive people toward taking an action. You can write CTAs within the text area of your ad, or by selecting a pre-designed button in the ads platform where you create the ad.

Facebook gives you the ability to change the CTA text inside the buttons that go along with your ad. Develop your CTA wisely and use the right one for your campaign objective.

Best practices for ads on Instagram

Instagram relies on images more than text, so your ads should be visually striking to communicate your message.

Try a variety of ad formats

People love novelty and variety. Try out different formats that are available to you on the ad platform and use the ones that work best. A way to understand which ads are best suited for your audience, brand, and campaign objective is to test the effectiveness of these formats. Experiment and run a variety of ad formats, then compare their performance and pick the winning one to use again in the future. You can also do a formal test, such as a split test, to precisely identify the variable that made the difference.

Use images that fit the platform

Platforms such as Instagram reward visually striking ads, because those are the ones that get the most engagement from users.

This means the pictures you post must be of high production value. Try hiring a professional photographer to develop ad images that are up to par with the expectation of digital users.

Bring art and copy together to create a strong ad

Each element of your ad should work together to convey the message and bring the best out of your overall ad. Most digital ads are visual, the “creative” (the visual component) matters a lot. It should catch the user’s attention through color, composition, and style.

 Your descriptions should be engaging as well. While the image is king, all the other elements– from the copy to the format, to the CTA– also matter, so make sure to craft all these elements effectively. 

Best practices for creating ads on Google Display Ads

Know the difference between Search and Display Networks

It’s important to distinguish between search ads and display ad networks to avoid confusing your target audience.

People who use search have high intent and they are looking for answers, while people who are served ads through display networks are browsing websites to read an article or shop for an item.

You will likely attract the attention of someone searching for your product by running search ads,  while you are likely going to catch those who are just browsing the internet when you run display ads. Once you’ve determined where you will be placing your ad (search or display), then you can begin to think about the ad format you will be using to create your ad since that varies by placement type.

Consider your placement options

Your Google display ads are going to be scattered throughout different websites within the Google Ad Network. Google allows you to select the size (dimensions) and format (static image, video, etc) of the ad you want to run and where it could potentially be seen (what areas of the site it will appear). By setting up the size, format, and placement of your ad correctly, will help you ensure that your ads are as impactful as they could be.

Selecting the right placement options will help your ads fit into the proper context. The right placement is important because it would prevent you from setting your ads out of place, or else it could result in your message being dismissed by your target audience. 

Takeaway

The key is to be visually striking but not too convoluted that it’s hard to make out what you’re trying to say. Communicate your message, use visual elements to your advantage, and don’t forget a call-to-action– these are the basic components of a strong ad.

When you follow these best practices and suggestions, you will be on your way to creating a strong ad that will get the attention of your audience and motivate them to engage with your brand.

Miros Digital

Looking to explore these channels for your online business? Miros Digital can get you started. We have a team of highly dedicated and experienced marketing professionals that can help you achieve your revenue goals. Don’t hesitate to contact us!

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Digital Marketing Marketing Strategy

Selling on Social Media and Search

Social media is such an important channel to reach customers these days. If you’re a marketer, think of social media as a new avenue to reach and sell to your target audience. The concept of social commerce is gaining more traction than ever after the pandemic started since it drove more people to go online and shop for all kinds of things.

Facebook Marketplace, Instagram Checkout, Google Shopping (although it’s more of an ad platform) down to Messaging Communities, allows shoppers to browse a variety of products that suit their current needs.

Let’s talk about each of them.

Facebook Marketplace

Facebook Marketplace allows users to browse, buy, and/or sell items and collectibles around your area. The sellers set the price and buyers are open to talk to each other to close the sale. The posts appear in real-time and are easily accessible from the news feed. It operates a lot like a classified ads page that allows you to message a seller directly.

Instagram Checkout

Instagram Checkout is an integrated platform that lets users buy products in-app. Here, customers can just tap to view a product from a post and go directly to the checkout process. It’s a seamless integration to the in-app experience. With this, users can just buy quickly and go back to exploring curated content easily.

Google Shopping Feed

Formerly known as Product Listing Ads, Google Shopping Feed lets customers search, view, and compare products on the browser. Listings can appear in the main search engine results page or under the shopping tab when a customer uses Google to search for a product.

To make full use of Google Shopping, retailers will need to use two platforms: Google

AdWords and Google Merchant Center. To get started, you will need to create a Google AdWords account to run the ads, then set up a Google Merchant Center account to set up the feed and add your products.

Messaging Communities

Since the pandemic started, messaging communities have paved the way for more sellers and buyers to reach each other. One example is Viber and WhatsApp. These are open channels that let a large group of people participate in a group chat experience. You will see various groups form around certain product categories or brands.  It is a solid channel to reach a  captive audience with the intent to purchase.

Groups

Another way to exchange goods and services is through Facebook Groups. This platform was intended for people to organize around a specific topic for discussion, but some groups have been created to buy and sell products in a particular niche. Groups bring people together around a certain topic (for example, travel), and sellers within those groups can drive others toward another selling platform such as a Shopify store.

Looking to explore these channels for your online business? Miros Digital can get you started. We have a team of highly dedicated and experienced marketing professionals that can help you achieve your revenue goals. Don’t hesitate to contact us!

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Audience First Digital Marketing Marketing Strategy

Digital Marketing Enables Better Customer Journeys

Is the customer journey part of your marketing strategy? 🤔

The “customer journey” is, to put simply, the process that a customer goes through before deciding to purchase a product.

In marketing, this is commonly illustrated as a funnel to show that the number of potential customers gets smaller the further down the funnel.

Awareness

At the awareness stage, you are trying to reach the greatest number of relevant customers available.

Not all customers will buy your product for many different reasons. But some will.

Consideration

At the consideration stage, the customers who are likely going to buy your product will continue to become interested.

However, even those who want to buy your product may face barriers in actually making a purchase.

So some will drop off from consideration to conversion, leaving you with a smaller group (but highly engaged) people who will eventually buy your product.

Conversion

Your goal is to attract the highest number of potential customers and eliminate the barriers to consideration and conversion, so a sizable group of people will eventually buy you product.

You can do this through a variety of marketing tactics, but the best is through digital marketing.

Why?

Digital marketing allows you to increase your chances of success.

How?

It allows you to define and reach your ideal target audience, test different types of messaging, optimize towards the ones performing well, and track actual purchases made as a result of your digital marketing efforts. Target, test, optimize and track. Those are the biggest benefits of digital marketing.

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Audience First Digital Marketing Ecommerce Ecommerce Marketing Marketing Strategy

5 Social Marketing Ideas for Your E-commerce Business

Everyone talks about social media and how incredibly important it is to reach your audience. In many ways, social media provides an opportunity to find the right kind of audience you want for your business. It also gives you a chance to directly engage with them, in the form of posts, stories, and even direct messages.

Best of all, organic social media is free, trackable and there’s already millions of people engaging in these platforms. It’s one of the best media channels for e-commerce businesses.

Here are 5 Social Marketing Ideas for Your E-commerce Business:

  1. Engage with audiences where they are. The first step to an effective social media strategy is to pick the right platform.

    Do you sell directly to the consumer? Is your target audience a millennial? Do you have a lot of visual assets like photography, video, etc? Instagram is a good platform for you.

    If you are a B2B company, or if what you’re selling is a high-ticket item, other avenues like Linkedin or Facebook might be a better route for you.
  1. Focus on shareable posts. This is crucial for any brand. Whether you develop content for social media, your website or email marketing, you want to provide valuable content to your target audience so that they will take an interest in you.

    Not only that, but if you provide them with valuable content, they might even share it with their friends, instantly expanding your reach and potentially growing your followers and audience list. 
  1. Build out your site with content. High-quality content does not only make your brand look interesting, it also establishes credibility and conveys trustworthiness.

    Especially for brands that are up and coming, customers want to feel safe when they purchase from you.

    Developing good content, especially text-based content, also helps your SEO ranking, which helps people find you organically.

    The more organic traffic you can attract to your website, the lower your marketing costs will be! 
  1. Source content from your existing customers. Digital marketing is all about content and distribution channels.

    Developing content takes a lot of effort and time, so an idea for you to expand your content library is to obtain user-generated content!

    Perhaps one of your customers posted a review of your product. Repost it. Maybe they tagged you in one of their Instagram stories. Feature that in your business brand’s IG story as well.

    This will help augment your content, or give you ideas on what to post next (we know it’s not always easy to come up with content ideas!).

    Additionally, this action will engage with your customers, which in turn helps to strengthen the community aspect of your audience base.
  1. Set up different marketing campaigns focused on each stage of the funnel. Depending on your business needs, you may want to focus on one aspect of the funnel– and many e-commerce brands focus too much on converting right away.

    Yes, that is the ultimate goal, but focusing on the lower end of the funnel might be a misstep especially if what your business really needs is awareness.

    By setting up marketing campaigns in each area of the funnel– which generally speaking involve: awareness, engagement, conversion– you can create a feedback loop of audiences because you will continuously increase awareness and engage more deeply with them.

    If you do things right, eventually, these customers will convert.

These ideas will help you improve your marketing gradually, and develop your brand further.

Follow along to gain more knowledge around digital marketing so you can make informed decisions, and leave the bulk of the work and execution to us! 

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Hiring a Marketing Expert Marketing Strategy

Action Steps for Hiring a Marketing Expert

In our last post, we discussed how marketing can help solve common business problems. If you’re a business owner, you might be looking for a marketing expert and may be wondering what is the best way to evaluate them.

Below are some things to look for when evaluating whether a marketing expert is right for your business. You need someone who will:

1. Identify your business problem.

You want a strategic partner, not just someone who will come up with marketing campaigns. Real marketing experts focus on a business problem and organically determine if and how marketing can be a solution.

Find a marketing advisor who could help guide you toward a positive outcome, not just sell you services.

The best marketing partners are those that will brainstorm with you and provide ideas on how to solve your business problem, not just pitch services.

2. Develop a strategy to address the problem directly.

A good strategy is a well-thought-out plan, that will take you from where you are and propel you to where you want to be.

3. Create an action plan through a combination of related tactics.

Marketing experts that are worth their salt will not only come up with a strategy, but will also develop work streams for execution. These tactics that stem from a good strategy will be more cohesive, and would lead to a better outcome than one-off projects.

4. Measure the outcome of your efforts.

The only way to improve is to understand the outcome of your efforts, which involves collecting data, analyzing it and using it to plan better in the future. Marketers who care about your business will offer this as as a non-negotiable solution when you partner together.

The next time you hire a marketing expert, make sure that you are bringing a business problem to them, and from there, evaluate their plan against your business goals. 

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Marketing Strategy

Marketing as a Solution to Your Business Problem

One of the things that small business owners need to identify is what business problem they’re solving. Sometimes they might want to hire a marketer because everyone else is hiring a marketer and they think that it’s something that they need for their business only because everyone’s doing it.

What kind of marketer should you hire?

When hiring a marketer, you want someone to be your guide– a  collaborative partner that will help you grow your business, not just someone who will run ads for you. In order to collaborate effectively with a marketer, you need to determine what do you need marketing services for.

You should hire a marketer who thinks of marketing as a solution to your business problem.

Don’t hire a marketer who will pitch services before they understand your business problem.

A business problem typically stems from two main issues: growing revenue, or lowering costs. If  growing revenue is your problem,  because you don’t have enough customers, then you need a marketer to help bring more customers to your website.

If your problem is to lower costs, you might need a marketer to help you identify the right kind of customer who will be more likely to make a purchase, so that you don’t waste time and effort catering to  prospects who won’t buy.

For many business owners, typical business problems revolve around the following: 

  • Not enough leads
  • Not enough sales
  • Lack of awareness about my brand
  • Visitors showing a lot of interest but not converting into a sale
  • Customers who have purchased are unsatisfied, leaving bad reviews

When these problems are unresolved, it hurts the business. It costs the business resources– time, money, effort.

Common causes of revenue loss due to business problems unaddressed by marketing:

  • Unsold inventory has a cost attached to it (warehousing, expiration,  storage, inventory management, etc).
  • Not getting enough sales from visitors might mean money down the drain from ineffective lead generation programs. 
  • Customers who did not like your product, has a negative effect on potential prospects which can lead into a loss of future sales.

The good news is, marketing help solve all of these problems!

With the right marketing strategy,  you can turn your business problem into a marketing solution. 

Business problemMarketing solution
Not enough leads Not enough salesFind an audience digitallyFocus on the right kind of visitor who is likely to buy
Lack of awareness about my brandReach people who would be interested in your brand
Visitors showing a lot of interest but not converting into a saleOptimizing your product-related content and message
Customers who have purchased are unsatisfied, leaving bad reviewsCommunicate the value of the product in a more effective way and evaluate customer expectations
Not knowing what I should do/ no informationSet up tracking mechanisms on your website and social media to get data that  will help you understand what’s going on

By identifying your business problem and translating that into how marketing can be a solution, you will ultimately connect your marketing efforts to the business– which is what all business owners should focus on.