Hiring a Marketing Expert Marketing Strategy

Action Steps for Hiring a Marketing Expert

In our last post, we discussed how marketing can help solve common business problems. If you’re a business owner, you might be looking for a marketing expert and may be wondering what is the best way to evaluate them.

Below are some things to look for when evaluating whether a marketing expert is right for your business. You need someone who will:

1. Identify your business problem.

You want a strategic partner, not just someone who will come up with marketing campaigns. Real marketing experts focus on a business problem and organically determine if and how marketing can be a solution.

Find a marketing advisor who could help guide you toward a positive outcome, not just sell you services.

The best marketing partners are those that will brainstorm with you and provide ideas on how to solve your business problem, not just pitch services.

2. Develop a strategy to address the problem directly.

A good strategy is a well-thought-out plan, that will take you from where you are and propel you to where you want to be.

3. Create an action plan through a combination of related tactics.

Marketing experts that are worth their salt will not only come up with a strategy, but will also develop work streams for execution. These tactics that stem from a good strategy will be more cohesive, and would lead to a better outcome than one-off projects.

4. Measure the outcome of your efforts.

The only way to improve is to understand the outcome of your efforts, which involves collecting data, analyzing it and using it to plan better in the future. Marketers who care about your business will offer this as as a non-negotiable solution when you partner together.

The next time you hire a marketing expert, make sure that you are bringing a business problem to them, and from there, evaluate their plan against your business goals.