Digital Marketing

5 Essential Marketing Books About Branding To Read Right Now

At the heart of every good business is a strong and distinct brand. Your brand is your identity—it tells people who you are and what you stand for, which could ultimately make or break your success. If you’re running a business of your own or manage one for someone else, your first goal is to build a brand that stands out from the competition. And to do this, you need a good and solid foundation in marketing.

It may sound a little daunting at first and you’re probably wondering, so where do I start? We’ve compiled a list of both classic and newer books that can help give you the basic marketing knowledge you’ll need to take your business further.

1. 22 Immutable Laws of Branding by Al Ries

The marketing classic “22 Immutable Laws of Branding” by Al Ries is a great place to start in building your marketing knowledge because it provides step-by-step instructions on how to stand out in the marketplace. Branding is all about setting yourself apart, and this book will show you how to build a category-dominating, world-class brand. 

Some topics that the book tackles include:

  • Why being authentic may actually be more important than five-star quality
  • Why giving your brand the right name is perhaps more important than the brand itself
  • And perhaps most important of all: How to own a word in the mind of the consumer

2. Designing Brand Identity by Alina Wheeler

This book is another great read because it helps you brush up on the basics of design, and also presents global best practices in the topic of branding. Additionally, it dives into the latest trends, particularly how to communicate a brand on social networks, apps, and video.

3. What Great Brands Do by Denise Lee Yohn

Once you’ve got the basics down, it’s time to think of ways to build your own successful brand.  A great way to do that is to learn from industry icons who were able to create some of the most sought after brands in the world. In her best-selling book “What Great Brands Do,” brand expert Denise Lee Yohn takes a look at seven key principles behind the world’s top brands, and she will teach you how you can apply these principles to your own business. 

4. Originals: How Non-Conformists Move the World by Robert Grant

As you continue to explore how successful brands have built a name for themselves, it’s also important to understand how they were able to come up with unique and original ideas. This can help inspire you to come up with your own ways to get your brand to stand out. This book will teach you the best methods to champion new ideas for your brand and deviate from the status quo– in a positive way. 

5. Hooked: How to Build Habit-Forming Products by Nir Eyal

Last, but certainly not the least, is a book called “Hooked: How to Build Habit-Forming Products” by Nir Eyal.  You can’t build a brand and identity without also taking into account the end-users of your product or service—your customers. In this book, Eyal details a four-step process that many successful companies employ to encourage loyalty among customers and keep them coming back to you.  It demystifies the cult of the brand and gives you actionable steps on how you too can replicate success by focusing on your customers, the most important aspect of your business.

Miros Digital

Looking to explore how to build your brand and grow your online business? Miros Digital can get you started. We have a team of highly dedicated and experienced marketing professionals that can help you achieve your revenue goals. 

Follow us to get up-to-date content about marketing– particularly on customers, content, and campaigns. Don’t hesitate to contact us!  

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